Let‘s respond to the question, “What should I use, a video sales letter, a lengthy sales letter, or a brief sales letter?” Which do you believe works best?
And also I’m going to give you my personal solution and after that I’m mosting likely to provide you my expert answer.
So my personal solution is things I’m starting with pretty much on every little thing we do currently is a video clip sales letter.
So we begin with a heading. After that we have actually got the video itself (which begins playing automatically).
After that normally we have a Buy button right under the video clip.
After that we have bullets regarding the product/software/service below that.
We have the warranty
We have a summary of what they’re going to get.
We have another Buy button like in this free book
As well as lastly a close and after that possibly a p.s.
That’s the pattern that we‘ve been using for anything that’s under a pair hundred dollars.
Now, why are we utilizing that? Well, it fasts, it’s very easy for people to digest, as well as it markets well.
Does that mean long-form sales letters are dead? No! I‘ve seen them still used really successfully as well as I have actually used them myself.
When you sell higher-priced things, a lot of times you need to offer individuals more details. You need to provide much more information to be able to make their decision.
So, in that case, generally what we’ll do is we’ll have a heading. We’ll have the video clip sales letter. We’ll have a Buy button … and then we’ll have a long-form sales letter underneath all of that.
Incidentally, it’s fine if the long-form sales letter duplicates a great deal of what you cooperate the video sales letter. There’s absolutely nothing incorrect with that said. Why? Because you ought to assume people are viewing either the video clip or they are reading (and also numerous will do both– which is great).
So, when would certainly you utilize a brief sales letter? And in my viewpoint, a short sales letter is something that when you’re offering something economical or something that doesn’t call for a lot of thought. That’s when using a short sales letter makes good sense too.
To ensure that‘s what we’re performing in our service.
Now the professional solution is you have to evaluate.
Any person who tells you “Oh, the only point you’re gon na use in this circumstance is this one which‘s the only thing that functions today.” has plenty of crap!.
No one knows for certain concerning anything until you test VSL vs. long form vs. brief.
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So someone could say “Oh, well video sales letter are gon na function best here.” They do not understand that for certain.
When selling, individuals fall into are patterns of points that work for them. These are points where they obtain outcomes and it’s easy for them to start on a project or a channel.
That’s all that is … as well as I do the precise same point. It‘s like “Hey, you know what? We did this before. We obtained great outcomes, so allow‘s just go on and also do this once more since I obtained various other stuff I need to do!”.
That’s what we do. That’s what everybody does.
So the bottom line is, you need to evaluate to know for sure if a VSL will work much better than the choices.
However me personally, I start with the video clip sales letter with the format that I simply instructed you above. Why? Because that’s what’s working now for me.
Currently, go test what jobs best for you and your target market.
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